It’s not bad. (Emphasizing with negatives in English)

English corner…

About Words - Cambridge Dictionaries Online blog

by Kate Woodford
its_not_bad
A figure of speech that we often use in English is the understatement. An understatement is a statement that describes something as less important, serious, bad, etc. than it really is. There are two main uses for understatements. The first is to be polite:

The colour looks great on you but I think the jacket’s perhaps a bit tight?

(The speaker here does not want to tell their friend that they are too fat for the suit so ‘softens’ the adjective ‘tight’ with the phrase ‘a bit’.)

The other main use of the understatement is actually to emphasize a point, often in a way that is humorous.

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